Our Story

Our Story

Benchmark Drinks ambition is to be the leading branded UK wine and spirit company! We work in partnerships with our customers and supply partners alike, to deliver compelling, relevant brands.

Our team’s mission is to ensure our brands set a benchmark within the market for quality, innovation and “lifestyle fit” for our consumers.

We challenge ourselves every day to interpret customer needs, identify trends early and recognise style profiles that are desirable to our target audience. Continually “benchmarking” our brands against the competitive set is within our DNA, so much so it ultimately became our company name.

Culturally we believe in collaborative relationships with both customers and supply partners alike. Transparent communication with an understanding of what each other needs to achieve is key.

The team represents a deliberate balance of corporate experience and entrepreneurial enthusiasm. This positive friction sets the business on a course for strong growth and innovation, underpinned by reliable business fundamentals

Botham wines Lords

Gordon Ramsay and Alberto Antonini are a match made in heaven; they each strive to create top quality products in their own fields and together they’ve blended a beautiful collection of wines. We’re delighted to have partnered with them.

Paul Schaafsma, Benchmark Drinks

It was a huge pleasure to collaborate on this project with Alberto Antonini, one of Italy’s greatest winemakers. I'm very proud of what we’ve created and hope food and wine lovers across the UK love it as much as I do.

Gordon Ramsay  

It was clear within 10 minutes of sitting down with Paul and his team that they knew what they were doing. It’s a very dangerous thing putting your name on something – it’s got to be bloody good, and it’s got to be done properly

Gary Barlow, The Drinks Business October 2021
Phone: +44 (0)204 531 4900
London, United Kingdom