Benchmark Drinks: wine and spirit company UK

Kylie Minogue Wines Elton John with Zero Wine banner Gordon Ramsay Wines Gary Barlow Wines All (good) things

Our Story

Benchmark Drinks is a London-based distributor and brand developer established in 2018. Led by Managing Director Paul Schaafsma, the team represents a blend of corporate experience and entrepreneurial enthusiasm which has delivered strong growth and innovation underpinned by solid business fundamentals.

In just eight years, Benchmark Drinks has become the fastest growing wine supplier in the UK, positioning itself within the region’s top ten premium branded wine suppliers.

Benchmark Drinks manage a premium portfolio of award-winning brands from both the Old World and New World, with a focus on mainstream premium offerings and consumer preferences.

Benchmark Drinks are also at the forefront of the 0% alcohol market, with over one million bottles sold, Kylie Minogue’s 0% Sparkling Rosé is no exception, being the UK’s number one selling branded premium 0% Sparkling.

Kylie Minogue and Paul Schaafsma

Our Brands

Kylie Minogue Wines Gary Barlow Wines Elton John Zero Wines Gordon Ramsay Wines All (good) things

Our Brands

Our portfolio continues to grow. Explore our brands by clicking on the logos below.

Kylie Minogue Wines logo Elton John Zero logo Gordon Ramsay Wines logo Gary Barlow Wines logo All (good) things logo