Our Story
Benchmark Drinks is a London-based distributor and brand developer established in 2018. Led by Managing Director Paul Schaafsma, the team represents a blend of corporate experience and entrepreneurial enthusiasm which has delivered strong growth and innovation underpinned by solid business fundamentals.
In just six years, Benchmark Drinks has become the fastest growing wine supplier in the UK, positioning itself within the region’s top ten premium branded wine suppliers.
Benchmark Drinks manage a premium portfolio of award-winning brands from both the Old World and New World, with a focus on mainstream premium offerings and consumer preferences.
Benchmark Drinks are also at the forefront of the 0% alcohol market, with over one million bottles sold, Kylie Minogue’s
0% Sparkling Rosé is no exception, being the UK’s number one selling branded premium 0% Sparkling.