Elton John Zero is a new premium non-alcoholic drinks brand bringing joy and celebration to the world of 0%. It’s built on the belief that time spent together should feel good – in the moment and the morning after. Created for people who live life to the full, it brings a touch of sparkle to every occasion – from intimate nights in, to big nights out and everything in between.
At the heart of the brand is a commitment to craftsmanship and innovation. Elton John Zero Blanc de Blancs is produced using a pioneering method that creates the depth and character you’d expect from a classic sparkling wine, without generating alcohol at any stage. The result is a brighter, fuller drinking experience than traditional dealcoholised wines – one that truly earns the stamp of approval from Elton John and David Furnish.
Elton and David are renowned for their love of entertaining and bringing people together. With Elton John Zero, there is finally a 0% option they’re proud to serve in their home, that will bring the same sense of occasion to yours.
“Elton John Zero was born from a simple yet exquisite idea – to create a world where every moment of celebration can be shared by all. Our 0% alcohol Blanc de Blancs captures the elegance, effervescence, and joy of a traditional Blanc de Blancs, without compromise. Crafted with care and intention, it embodies the art of inclusion – inviting everyone to raise a glass, savour the sparkle, and share in the timeless celebration of togetherness.”
Elton John Zero Blanc de Blancs is an elegantly elevated interpretation of a traditional Sparkling, with all the finesse of a classic Blanc de Blancs. For the design, I wanted it to feel deeply personal and timeless, so we paired my E Star iconography with a rich blue backdrop – one of my signature colours. Blue has always symbolized calm, depth, and creativity for me; it’s on the cover of my Diamonds – Greatest Hits collection, and it’s fast becoming the colour of choice for sophisticated, non-alcoholic experiences.” Elton John
“I once owned a champagne bar in Las Vegas called Fizz, a place designed for laughter, music, celebration, and those unforgettable moments shared over a glass of something special. Champagne has that magical ability to elevate every occasion, and when Elton and I talked about how much we now enjoy non-alcoholic options, we wanted to capture that same spirit of joy and celebration – without compromise. Our Elton John Zero non-alcoholic Blanc de Blancs does exactly that.” David Furnish
Elton John Zero Blanc de Blancs Tasting Notes:
Elton John Zero Blanc de Blancs is a premium alcohol-free sparkling wine made exclusively with Chardonnay grapes grown in Northern Italy.
Produced through a precisely controlled fermentation using select bacteria instead of yeast, it mirrors the structure and aroma of a classic Blanc de Blancs while remaining completely alcohol-free. Elton John’s Blanc de Blancs has a crisp and vibrant composition whilst a touch of high-grade green tea extract adds subtle tannins and texture, enhancing its graceful notes of apple, citrus blossom, and honeysuckle with a refined mineral finish.
Vegan and vegetarian-friendly, with only 19 calories per glass, Elton John Zero Blanc de Blancs is crafted in collaboration with Benchmark Drinks.